FANTA DEL REY

Spec Work

Teenagers don’t care about Fanta. Why? Because Lana Del Rey hasn’t told them to.

So, let’s get Lana Del Rey to sing about Fanta by creating a limited-edition rebrand.

Designs inspired by Lana Del Rey's aesthetic and lyrics.

Street view from outside Lana’s recording studio.

OOH

Sign held front row at a Lana Del Rey concert.

Spread in Vogue Magazine (Lana’s fav)

SOCIAL

Fanta will invite superfans to beta-test their new design and in turn, they will ask
Lana the burning question.

#SUMMERTIMEWELLNESS

Lana and her fans call themselves "sad girls," a theme reflected in songs like "Born to Die" and "Summertime Sadness." So, let’s have Fanta donate the proceeds from Fanta Del Rey to mental health efforts.

LANA RESPONDS

If our campaign successfully captures Lana’s attention, she’ll respond to Fanta Del Rey with a new hit single! Listen to a clip of “Orange Sunset” below.

B.Y.O.F.

Inspired by Lana’s love for vintage cars and old-Hollywood glamour, Fanta will host a two-part event. By day, a vintage car show, and by night, a drive-in movie screening of an old-Hollywood classic. Just make sure to B.Y.O.F. (Bring Your Own Fanta)!

I am the only person who worked on this project.