BUGWEISER - BUDWEISER
Spec Work
Budweiser wants to be more eco-friendly. Turns out, roasted crickets can actually mimic the nutty, roasted flavor barley gives beer — while using up to 96% less land. So let’s make a new beer made with crickets.
We’ll embrace the cricket's nocturnal nature by launching a pop-up beer garden that comes alive only when the sun goes down.
GO NOCTURNAL
Send a friend a 6-pack of Bugweiser via in-app purchase, and we’ll not only deliver your message but also introduce them to a bug on our farm.
GIFT A BUG
I am the only person who worked on this project.