THE BIG SHACK | SHAKE SHACK

To build hype for Shake Shack’s new and largest menu item yet, the Big Shack, we created a giant version of the iconic Shack bag.

People liked it.

SOCIAL

FILM PRODUCTION

The Big Shack is like the Big Mac, but way better. So we reimagined McDonald’s iconic Big Mac jingle and I got to help bring it to life. I worked on the storyboards, casting, wardrobe, lighting, color, music, and set design briefs.

AD - Savannah Zerbel CW - Cristina Thorson
CDs - Rachel Frederick, Shannon Murphy
ECDs - Rob Palmer, Mark Fitzloff